There are many designers who have referred to the army uniforms in drawing inspiration for their collections, but Vetements by Demna Gvasalia manages to go beyond any superficial reference. And not just when it comes to camouflage. Attention to Demna Gvasalia and the anonymous collective behind the label intensified in 2015, when she proposed a jersey identical to the one worn by the DHL couriers, but for $ 250. The same t-shirt can be had for 6 dollars on the website of the shipping company: the emblem of post-irony. From then on, a succession of creations - provocations have shocked the well-thinking and made the fashion world tremble. But, meanwhile, today everyone is wearing the brand in the front rows.