Founded in 2011, the Greg Lauren brand of the namesake designer, nephew of the famous designer Ralph Lauren, starts from art. The designer graduated in History of Art at the University of Princeton and decided only later to devote his energies to the world of fashion. His collections for men and women are made up of pieces that are deliberately raw, androgynous and deconstructed. A lover of military aesthetics, he explores this world in all its facets proposing in its item the generally used image of the soldier's items and its objects of use. Experimental in his constructive and deconstructive design approach, his works are works of art and clothing at the same time.