Like today's youth, GCDS has two sides. One is fun and sparkling, the other one dramatic and intense: the brand led by Giuliano and Giordano Calza, after all, tells about the new generation bringing it to the catwalk.
Celebrating young people and originality, with the conviction that it is precisely differences that make each one unique and special, is their mission. And the message of which the brand's creative direction is the spokesperson confirms the free and innovative spirit of its cool kids: the poses are gymnastic, the style is vibrant, accentuated by the neon details.
It is no coincidence that GCDS, an acronym for "God Can't Destroy Streetwear", in a few years has gone from a project "born almost by accident" to the top of the new creative wave of Italian catwalks.