The brand AMBUSH has collaborated for the creation of jewelry with Kanye West while pop music icons such as Rihanna, Beyonce and Lady Gaga have worn their accessories. But the designers Verbal and Yoon - co-founders of the Tokyo-based luxury brand - created their accessory brand almost by accident. "The first necklace was just for fun," said Verbal. "I had this dream of creating a chain and I decided to design a completely mine." What began as a personal project then expanded into a thriving international business. AMBUSH is present in 57 stores all over the world, has a long list of famous customers and has collaborated with the likes of Louis Vuitton and the prestigious fashion collective SHOWstudio.