Suits designed to be lived correctly. This is how Anna Blessmann describes her A_PLAN_APPLICATION: "a concept that extends over a spectrum that ranges from feminine to masculine and covers everything in the middle". That is, a line of practical pieces that includes oversized hoodies and oversized parka but also leather bags with functional details.
A "system wardrobe", as Anna calls him, born of a conversation with Virgil Abloh and his partner Peter Saville.
Unable to find what he wanted to wear, Blessmann was encouraged by the two to create the brand of which she was a model and muse, drawing the first sketches on her self-portraits.
The band of the New Guards Group, which not by chance controls many of the most exclusive labels, has a new star.