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Founded in 1961, Yves Saint Laurent was the first fashion house to introduce the concept of luxury prêt-à-porter through the creation in 1966 of a collection called 'Rive Gauche', synonymous with youth and freedom. This marked the beginning of the new way of considering fashion and a revolution in the cultural partner of the time. Under the creative direction of Hedi Slimane from March 2012 until 2016, Yves Saint Laurent continues to be positioned at the top of the fashion holm. Today, SAINT LAURENT collections are men's and women's ready-to-wear shoes, shoes, handbags, leather accessories, jewelery and glasses. The brand recently named Anthony Vaccarello as a new creative director from the PE17 collection.