"My inspiration is life. My every creation is an invitation to live fully and to enjoy every moment, in the way I dress, in the way I live, in the way I love". Ralph Lauren. Born in 1967, faithful to a recognizable American perspective, innovators in the creation of a lifestyle brand capable of embodying dreams and aspirations. The concept is an oxymoron of style: formal clothes made with sports fabrics. A simulacrum of style, which Ralph Lauren himself stigmatizes as "not just a polo shirt, but a real lifestyle". Recognizability and innovation are the values of style philosophy Polo Ralph Lauren : a brand that for over 50 years embodies dreams and inspirations and continues to influence the way people dress and celebrate and communicate fashion worldwide.