Fred Perry owes his name and birth to the designer and former tennis player. A friend of René Lacoste, in the thirties he created the clothing line that bears his name and that in the fifties and sixties was considered among the best in terms of clothing for tennis and polo. As for Lacoste the head symbol of the mark remains the pole, which has as a distinctive sign a laurel wreath on the left of the chest. Characterized not only by the precious embroidery and British style but also by the technical specifications that make it the original pole of international fashion. Since the sixties the production and aura of the brand has grown to establish itself as one of the top brands of fashion sportswear, with a total look production of great charm and quality.