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The Tokyo-based Facetasm brand mixed Japanese youth cultures with avant-garde aesthetics in their prestigious streetwear collections. Founded by Hiromichi Ochiai, the brand name derives from the word "facet", which means many faces. Facetasm uses a complex stratification and a conceptual tailoring to create a line of intellectually charged clothing and accessories. Influenced by sportswear, their collections have a distinctive and utilitarian touch that attracts the subversive and urban public.