Cristiano Rinaldi, born in 1992. Born and raised in Abruzzo, he demonstrates his artistic skills and interest in fashion from an early age. The 2014 business acumen soon developed. Cristiano Rinaldi started a new adventure and founded the YESIAM project in partnership with photographer and friend Johan Anastasiadis. The collection, launched on the occasion of Expo, collects the consent, enthusiasm and support of the press, influencers and Bloggers. These elements guarantee immediate success with the first collection. An important meeting with her friend and colleague Carlotta Dejana, together with her Cristiano follows and coordinates the brand's style and commercial office. Yes i am offers a modern and deeply innovative beachwear with features and details that look and wink at the world of fashion and catwalks. The mix of bold and colorful prints together with a tailored fit of the male body quickly becomes one of the brand's own stylistic codes. The Style Office has decided to concentrate its energies in a new approach very real and full of character, mixing great knowledge of the market and of the product for a strong and modern Beachwear proposal.