Born of a desire to create a watch that never breaks, the Casio G-shock is revered by many as the toughest watch on the planet. But it is much more than that. The G-Shock is universally respected, avidly collected, and loved by everyone from Navy SEALS to tree-hugging tech nerds, a watch that gives new meaning to the word “durable". Mr. Kikuo Ibe had the mission to create a resistent watch with the ability to survive a ten meter fall,with 200m water resistance and with a long-lasting battery. Check out the collection on Michele Franzese Moda.