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Bel-air athletics

Will Smith, actor, producer and musician, created his own clothing brand, Bel-Air Athletics. Bel-Air Athletics is a sports-inspired lifestyle brand that celebrates the love of competition, the inclusiveness of fanhood, the stories, styles and culture born of sport. Channeling Will’s indelible influence on fashion and culture in the 1980s and 1990s and referring to the iconic series The Fresh Prince of Bel-Air, Bel-Air Athletics is based on the individuality and creativity that Will’s character embodied in the television show.

Bel-air athletics


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