Selected as the LVMH Award finalist in 2016, streetwear brand Alyx was born in 2015 from the creative pen of Matthew Williams, designer from Chicago. The brand takes its name from its daughter, because as he himself says the collections are a personal and emotional fact. After a debut in the world of women’s fashion, Matthew Williams adds menswear and soon even kidswear. Alyx collections now fully embrace the philosophy of sustainability: innovative fabrics and workmanship are the core of its production, now moved in full to Ferrara, Italy.