Non-Conventional? You are born, and you grow up with the looks designed for the little ones by MSGM, famous Italian brand founded in 2009 by Massimo Giorgetti. "It's all ahead, never look back " ( "Never turn, the future is before you ") is the slogan of the stylist. And its ability to grasp contemporary trends with cues always new cues is also reflected in the kids lines. the result? A kaleidoscope of shapes and lines that capture the attention with themes as simple as intriguing, bold and urban language, attractive and positive. The bright colors give grit and refinement, the comfortable and durable materials allow you to play and move freely.