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Ten c owners and designers Paul Harvey and Alessandro Pungetti passionately believe that by applying to clothing the true values of craftsmanship, creating something that is conceived to last a lifetime, we can dramatically reduce the environmental impact of the fashion industry, start to eliminate waste, the bible of real environmentalists. 
 The name Ten c is taken from the Hans Christian Andersen fairy tale and parable which tells us to look beyond what we are told to see, and value instead what is truly there. 
 Ten c grounds its collection in one single cloth, OJJ – Original Japanese Jersey – which Harvey calls ‘The Fabric’. Made in Japan, the nylon/polyester microfibre jersey is cut, sewn and garment-dyed in Italy and used exclusively by Ten c in this way.


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